BENEFITS OF HAVING AN E-COMMERCE BUSINESS

Market Insights with Kolhab
4 min readApr 25, 2023

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According to Statista research, “e-commerce has grown up to 300% in the last few years and is expected to account for 17.5% of global retail sales by the end of 2021.” Without a doubt, we live in a digital age where being online is essential. The importance of online business for a company’s success cannot be overstated. The number of internet users has increased dramatically over the last two decades. The limitless world of the internet has enabled businesses to sell their services all over the world, and there are numerous advantages to having an online business.

The data in the above image demonstrates the importance of online business and how having a website can help your business by increasing sales.

As a result, many large and small businesses have found their way online. What do you believe the cause is? The primary benefit of running an online business is increased brand awareness and customer engagement. Scroll down to learn how having a website can help your business sell more quickly. Finally, I am confident that you will not be able to deny the significance of online business.

As a business, you must seize all profitable opportunities. Your company’s online presence can help it reach and connect with its target audience on a global scale. Because your online website can reach all of the places that your physical store cannot.

Before visiting your physical store, customers may want to look at your website first to see what services, products, and reviews you offer. Consider this: what if you don’t have an online presence, i.e. an online store? There is a good chance you will lose your potential customer. That’s something I’m sure you don’t want!

Having an online business has numerous advantages. This blog contains a list of

all the reasons that justify why your business needs to be online. Let’s begin!

Low Operating Costs

Moving your business online does not necessitate the use of a warehouse, inventory, vehicles, or personnel. The transition is so seamless that all you have to do is sell the same product that you sell in your offline store to a larger customer base. Allow me to explain!

You can simply have products sent directly to customers via suppliers with the help of an online business. That is, having your inventory is not required to run an online business. Not only that, but direct delivery of products from suppliers to customers reduces shipping time. As a result, your customers will be pleased, and less paperwork will make operations easier.

If you are just getting started in business, going online is the best option for you. Because, in comparison to opening a physical store, starting an online store costs much less money. You also do not need to spend money on utilities or store maintenance (good-quality images are a must-have on online websites)

24/7 Availability

It is nearly impossible for your company to operate 24 hours a day without the Internet. With the help of an online website, you can allow customers from all over the world to visit and learn about your services at any time. This is not possible with a traditional business. Your clients and customers can learn more about your products and place orders at their leisure.

Consider how advantageous it can be for your company to provide its services for a longer period, even during the holidays! It’s like making money while you sleep because the internet is always available to you. To maximize profits, your company must be accessible to buyers who prefer online shopping over offline shopping.

Furthermore, we are discussing moving your business online, which does not imply that you are closing your traditional business. Having an online website for your business will ultimately increase your market lead and sales.

Feasibility to Operate From Anywhere

Having an online business allows you to run and manage it from anywhere in the world. This significant advantage of having an online business allows you to operate your business from anywhere, rather than being restricted to a physical location.

All you need is a reliable internet connection to conduct your online business from anywhere. Also, running a business has never been easier with less paper, work, and virtual databases. You will be able to easily keep track of all activities and purchase orders with the help of detailed sales and product information available online.

You can simply use various online service providers to manage your online business’s purchasing, billing, order fulfilment, and payments. Among the many advantages of having an online business, the ability to run it from anywhere is the most appealing to online entrepreneurs.

Conclusions

There may be several advantages to having an online business, but one thing is certain: you must put forth the same effort as you do in your offline business. By efforts, I mean your online business’s marketing and advertising.

The importance of online business cannot be overstated in today’s world. Turning a blind eye to the benefits of having an online business is the same as saying no to your company’s growth. So, don’t waste any more time and take advantage of what the internet has to offer your business!

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Market Insights with Kolhab

Trials and Errors have taught us about building businesses on the internet. Here we share tips, stories and lessons on what you need and how to grow your brand